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Friday, June 11

& Saturday, June 12


Session Abstract

Product Management

Product Canvas to PRD: Getting started on the Product Development Journey

Session #


Have you ever done a Product Canvas? Many Product Manager may not ever start their Concept phase with a Product Canvas. This presentation will get you started down that road and through to your Product Requirements Document (PRD). Applicable to all sorts of products, this session will cover and compare elements of how PRDs can align with both Agile and Waterfall methodologies to enable Software, Hardware, & Services products get started into their Development phase.

Andy Bowden

Global Product Manager


Andy is Product Management Leader with a strong focus on Technology and Cyber Security solutions. He has worked much of his career in Fortune 100 corporations, as well as in smaller Industrial and Maritime organizations. Andy’s strengths include all aspects of Product Management, B2B Marketing Strategy, Strategic Differentiation, & Competitive Displacement. He’s well known to drive solutions through the use of Agile methodologies and Pragmatic Marketing techniques, focusing on outcomes of meeting customer needs and profitable growth.


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