Session Abstract

Product Management

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Prioritization: Saying No to Good Ideas

Prioritization is not easy. It's a skill we all need to develop and practice. I've put together a nano-course on prioritization to help you do just that. I provide videos, examples, exercises, a template, and more tips and tricks. Companies that consistently prioritize and focus on a few highly leveraged initiatives invariably learn faster, grow larger, and become successful by getting everyone pulling in the same direction. You can’t do it all, so pick your bets thoughtfully. Product leader Bruce McCarthy walks you through his process for prioritizing scientifically based on your organization’s needs. Based on Bruce’s bestselling book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.

Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He is the co-author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.