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Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

Product Marketing

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Session #


Price To Scale: Three Hidden Levers To 10x Your Revenue

Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. In this session we will discuss three hidden levers that can increase your product's revenue by 10x. We will also bring these points home with examples from real-life case studies from companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik and more 1. Packaging: What will be your product 'offers’/’packages'?      ★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features. 2. Pricing Metric: Which metric or set of metrics will drive your core pricing model?     ★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection 3. Pricing Structure: How will you structure your pricing model?     ★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability. 


Ajit Ghuman

Head of Product Marketing


Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran and has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue and win. He likes to write on all things Product Marketing and is a contributor to the Forbes Communication Council and Sharebird.com. He also features in Sharebird's list of Top 50 Product Marketing Mentors for 2021. Ajit has a Masters in Management Science from Stanford University and a Bachelors in Electronics and Communication Engineering from Delhi University.


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