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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Session Abstract

User Experience (UI, UX, IxD)

Phenomenology: A way to get data on user experiences?

Session #

101

We always talk about different ways of delivering user experiences; however, there are very few talks about capturing the 'before' and 'after' state of the user experience itself. Phenomenology is the study of the structure of experiences and consciousness that would be as free as possible from any biases or preconceptions. Ring any bells? That's the most critical part of being a Product Manager, i.e., to listen to your users and not to your heart. This talk is about the importance of Phenomenology and how we can leverage that in Product Management to deliver the perceived value.

Kul Sharma

Product Manager

Ibbaka

A Gamer at heart & a Product Manager by profession, I operate at the intersection of business domain knowledge, creativity, and data-based user empathy. I have nine years of product management experience in delivering value to users, clients, internal stakeholders at Oracle, S&P, and Ibbaka in fintech, banking, human capital management industries.

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