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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Videos and handouts are being posted now. Click on Sessions to access them.

Session Abstract

Product Marketing

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Session #

226

Paranoid About Product-Led Growth? How to Tackle It

If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases. Like many fast-moving forces, it also threatens to disrupt the status quo for so many companies in the way they have managed their growth via traditional marketing and sales teams and programs. In this session, I'll pull back the curtain on PLG while diving into some best practices you can start applying as you help facilitate successful PLG​ at your organization.

Handout
Video

David Nash

Founder ProductCamp Portland

ProductCamp Portland

David is one of the Founders of ProductCamp Portland, serves as Vice President of Products and Services at 280 Group and is a recognized expert in Product Management, Product Marketing, Entrepreneurship, and Team Development. He has delivered generations of successful technology Products (Hardware, Software & SaaS, Systems) and Services, and is expert in B2B SaaS, Pricing, User Experience, and In-App User Engagement. David has repeatedly built PM best-practices and high-performing teams. Rigorous about creating profitable, high-growth products that delight customers, he is a versatile, strategic and operational leader, in companies at all stages of growth, who has held leadership roles as Vice President and Sr. Vice President. David is also a recognized Community Builder, Coach, and Bar-

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