Session Abstract

Product Marketing

P!NK GOLDF!SH - Defy Normal and Exploit Imperfection for a Winning Product Marketing Strategy

AMPLIFY DIFFERENTIATION TO STAND OUT IN THE MARKETPLACE How do you stand out in a sea of sameness? This program provides an unconventional seven-part F.L.A.W.S.O.M. framework for achieving competitive separation in product marketing. .

Stan Phelps

Hi, I'm Stan Phelps. I'm an author, keynote speaker, workshop facilitator, and CSP (Certified Speaking Professional). I work with organizations that want to increase loyalty, sales, and word-of-mouth through brand and product strategy. My in-person and virtual programs stand out in a sea of sameness because I model my own message of differentiated experience (DX). Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how you do it and why you do it. I leverage my unique collection of more than 5,000 case studies to engage audiences with practical ideas that inspire action. My informative learning-based experiences focused on our proven I.D.E.A. model of INQUIRE>DESIGN>EVALUATE>ADVANCE.