Market Research and Analytics
No one wants your product. They want what it does for them.
Theodore Levitt once said “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” He was right in that no one truly wants a product for the sake of the product. But he was also wrong in that most times people don’t even want a quarter-inch hole. (Maybe hang that photo on the wall without drilling the hole, Teddy.) What people really want is a solution to a problem, solved in a way that is personalized to them. In this session, learn how to connect the dots between who people are, what they’re trying to accomplish, and how they measure success, so that you can create useful products that people love. This presentation is for anyone who wants to breathe inspiration and purpose into their product roadmap as well as those looking to future-proof their product’s success from the competition.
Justin Royer & April Seifert
As a well-rounded executive, strategist, service designer, data nerd, and entrepreneur, Justin Royer is passionate about helping organizations grow by leveraging the power of insight and behavior change design. In the past two decades he’s led marketing, creative, and product teams in industries ranging from sporting goods to video games and many more in-between. Find him today at Sprocket where they blend research, data science, and psychology to help clients gain insight that drives behavior change, engagement, and growth. Contact Justin at <>
April Seifert is a psychologist, data scientist, and entrepreneur. She has spent her career combining these two fields to help organizations make better decisions and grow in an insight-driven way. Her passion lies in making the complex simple in everything that she does. Today she is a co-founder at Sprocket where they blend research, data science, and psychology to help clients gain insight that drives behavior change, engagement, and growth. Contact April at <>
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