Session Abstract

Product Marketing

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Name Your Number: Four Keys to Pricing Success

Though companies may have outstanding customer satisfaction ratings and a stellar reputation for quality, the battle for customer loyalty is often fought on price. Nearly two-thirds of buyers want to talk dollars and cents on the very first prospecting call. Nonetheless, pricing strategies remain the ultimate cat-and-mouse game, with even small changes having a significant impact on the bottom line. A price cut of just 5 percent requires sales of almost twenty percent more to return to break-even. So how can you win at the pricing game? In this talk, I will review four critical steps to develop value-based pricing strategies for success and related examples.

Ameeta Soni delivers dramatic growth for tech and digital health companies in her consulting practice by developing and executing winning business, product, and marketing strategies, often serving as an interim Chief Marketing Officer. She has developed and launched products for diverse applications and markets to contribute over $600M in sales. Ameeta has had various roles, including Founder, CEO, CMO, investor, board director, and advisor, and helped raise >$100M in venture capital. She was CMO at several companies, including VFA, PlatformQ Health, WorldAPP, and Assemble Systems. Ameeta received her MBA from the University of Chicago, MS from the University of Massachusetts, Amherst, and BS (Honors) from St. Stephen's College.