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Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

Product Marketing

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Session #


Marketing for Gen Z or how to grab attention in 3 seconds

While Millennials currently receive the lion’s share of business’ attention, there is a new Gen Z that has arrived. This generation is starting to enter the workforce. Therefore, as their earning power increases, so will their buying power. Regardless of your niche market, Gen Z represents a huge opportunity for business growth. Nevertheless, you have probably heard that Gen Z has an attention span of about 8 seconds! That implies that there are only a few seconds to convince Gen Z consumers that the ad, post, or any other content is worth their time. However, if you do it right, they can focus long enough and concentrate on any topic. So how to tackle this challenge and grab the attention? Laura will be happy to share with ProductCamp ON>LINE audience some marketing tricks that work like magic.


Maria Biveine

Project Manager

LKI Consulting

I am the project manager at London-based marketing & communications agency, LKI Consulting. I would like to connect you with Laura K. Inamedinova, our inspiring and charismatic founder and CEO. Her expertise lies in developing bullet-proof and result-driven communications strategies for those companies who want to take their brand to the next level. Laura has been quoted in various publications, such as Huffington Post, Entrepreneur, Venture Beat, etc. She frequently appears in local and international conferences where she touches on important issues. Her personal website page has a lot of engaging speaking examples for you to take a look at → https://www.inamedinova.com/speaking In 2020, she has been named as one of the "10 Women Entrepreneurs Who Are Shattering the Glass Ceiling" by Entrepreneur magazine. Huffington Post has also titled her as "Communications Expert" in 2016.


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