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Launching New Products for New Markets
Launching a brand new product is challenging for any product manager and organization. Combined with entering a new market with the product increases the risk and degree of difficulty. How do you convince your company that the time, cost and effort will be worthwhile and how can you set expectations? This session will discuss these and cover the full development lifecycle of a new product from ideation to launch and growth.
VP, Program Integrity
Mark Isbitts has over 25 years’ experience working in the healthcare industry, including product management, product strategy and consulting, marketing and business development. He has specific expertise in payment integrity, healthcare fraud, and advanced analytics within a payer organization. Mr. Isbitts has held leadership roles with some of the most prominent healthcare payment integrity solution companies where he worked with all aspects of the company, and the payer Payment community, to define the market needs and drive the strategic direction so that the company can continue to grow and build market-leading products and services. Mr. Isbitts has launched several new payment integrity solutions with both Commercial and Government-sponsored organizations that combined multiple data
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