Session Abstract

Methodologies

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Jobs To Be Done - What is it and how do I start?

This is an interactive workshop to learn about Jobs To Be Done Theory. During this session we'll cover: A general understanding of JTBD Theory; Some ways to think about talking to customers differently; A starting point to learn more

Greg brings 20 years of B2B Product & UX leadership experience. He specializes in taking a customer first approach to building and scaling products. Prior to PredictAP, Greg’s experience includes leadership roles at Uberflip, SnapApp, and Senior Systems (now Community Brands).