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Impossible Outcomes: How Product-Led Organizations Win by Changing the Game

Fred Smith, the founder of FedEx, got a C on his economics term paper because the professor said his idea wasn’t “feasible.” Tesla, Amazon, Dollar Shave Club, Netflix, WeChat — these organizations don’t just succeed. They redefine the rules of the game and achieve results once considered impossible. As an entrepreneur, product leader, and coach, Bruce has worked with and for organizations that: Create 10x better solutions for customers; Leverage an unfair advantage; Establish a scalable business model; Build self-propelled teams that make it all work; Bruce will walk you through the cultures and practices of these organizations and help you think about how to tackle the big, scary challenges in your organization. He’ll leave you with inspiration — and with new tools to help you make the impossible, possible.

Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He is the co-author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.