pcol logo clear.png


Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract


Code used to hide buttons

Session #


How to shift from a Project-Driven to a Product-Led Mindset to make your IT department a profit center

More than half of organizations surveyed in a recent Gartner Survey stated that they are shifting their IT dept. from project to product delivery as a way to continuously integrate and deliver new features and capabilities to the business. However, most organizations run into challenges assembling a product team with the right blend of skills and diversity to make the transition. In this session geared at IT and product leaders, learn why so many organizations are adopting a Product Management approach, the fundamental differences between project-driven vs product-led approaches to IT, plus best practices you can promote to help your team with varying titles feel safe and excited about making this transition. You will gain tips on how to train for success, pick the right success metrics and evangelize the impact of bringing a PM perspective to your IT team and organization.


Roger Snyder

Principal Consultant and Trainer

280 Group

Roger has led product management teams for over 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a key contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the PM team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive. Roger has been involved in many facets of the mobile industry, from infrastructure products t


© 2021 ProductCamp ON>LINE