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Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

Product Marketing

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Session #


How To Scale Your Marketing

Marketing has changed in the last few years. It used to be about generating awareness. Nowadays, people do 57% of their buying journey online, before they ever talk to a salesperson. So marketing has a much bigger responsibility. Drawing on the excellent work of Ryan Deiss and DigitalMarketer, we’ll cover 3 common marketing mistakes and how to avoid them. You’ll also learn an 8-step framework for taking prospects from unfamiliarity with your brand to raving fan.


Jeff Lefton

Vice President, Digital Marketing

Psychological Associates

Jeff Lefton is Vice President, Digital Marketing at Psychological Associates. He has been in marketing and training most of his career. Jeff moonlights as a magician—so don’t be surprised to see a trick or two augmenting his presentations! Jeff used marketing to grow 2 businesses that he started, then sold. This past year, he has been been learning from legendary marketer, Ryan Deiss, CEO of DigitalMarketer. In his marketing session, Jeff will share this content with you. Psychological Associates, where Jeff has worked since 2001, is a pioneer in helping organizations improve business results through more effective selection and development of their leaders. Jeff is pleased to share some of the wisdom they’ve used to assess and develop over 100,000 leaders worldwide.


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