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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Session Abstract

Product Management

How To Not Make Your Product The Homer Simpson Car

Session #

146

Like Homer, we can work amazingly hard and create something that the market rejects. In this session, we will discuss: (1) The Simpsons season 2, episode 15: Oh Brother, Where Art Thou? (1991); (2) the problems with Homer's approach: interacting with the engineers, the design process, and doing a product launch, and (3) solutions to Homer's approach, f/ Nils Davis, Roger Cauvin, and Teresa Torres

Matt Anderson

Manager of Product Management

Bottomline Technologies

Product leader in the financial technology space, with experience in digital transformation, ERPs, financial approvals, invoicing and payments, and CRM. Product management expertise includes customer interviews, UX design, product roadmaps, and team building. Now in his 11th year in product management, Matt was an academic librarian with a MSLS from the University of North Carolina. 6-time ProductCamp Austin and 2-time ProductCamp Silicon Valley presenter. Pragmatic Marketing certified. Published on industry blogs.

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