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Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

Product Management

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Session #


How Many Ways Can You Fail? A Taxonomy of Corporate (in)Decision

Decision-making in the modern corporation is riddled with paradox: the outward declared objective of the organization, has to contend with all too human realities ranging from the Peter Principle to having too many cooks in the kitchen, to the individual's perfectionism, indecision, or even straight up cowardice. Decisions that are the lifeblood of your project can be deferred, avoided, or derailed in perfectly legitimate and even well-meaning ways. This can spell death for what you were tasked to build, as success depends on implementation as much as on a good idea. You cannot execute if decisions are not prompt, mostly correct, and accepted by the team. We dissect how decisions do *not* happen, and what you can do about it. Success in business depends on getting things done. Join us as we explore the lost art of thinking in the corporation, and what you as a tiny but revolutionary-minded cog can do about it.


Federico Lucifredi

Product Management Director

Red Hat | IBM

Federico Lucifredi is the Product Management Director for Ceph Storage at Red Hat, formerly the Ubuntu Server PM at Canonical, and the Linux "Systems Management Czar" at SUSE.


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