pcol logo clear.png


Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

User Experience (UI, UX, IxD)

Code used to hide buttons

Session #


Harnessing the Voice of the Customer to Deliver a Superior Product

According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs. Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments. If you are truly vested in becoming more customer-oriented, please join our session so you can learn to develop a structured approach to gain customer insights that will enable you to develop products that deliver a stronger value proposition and increase your chances of their success.


Tom Evans

Senior Principal Consultant and Trainer

280 Group

Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom's experience covers numerous vertical industries, technologies, and international markets.


© 2021 ProductCamp ON>LINE