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Forecasting Market Disruption: Converging Trends Method
Amazon.com, iPhone, Facebook, Tesla, Netflix . . . it appears that market disruptions are coming faster and more frequently than ever. And there are numerous sources for entrepreneurs who want to BE disruptors - but what about those of us who just want to survive them? How do we anticipate disruption? And what do we do when we predict or learn about upcoming disruption accurately. This discussion will look at the effect of multiple converging technologies, how they might be anticipated in the immediate future and some options we have as product managers to navigate resulting disruption.
Loring Brooks Harrop
Digital Product Strategy
More than 10 years across multiple industries as a product innovator, including multiple industry firsts in software, payments and healthcare with an eye towards forecasting in parallel with road mapping.
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