Session Abstract

Product Discovery / Ideation

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But Did You Talk to ? Ensuring Representative Samples in User Research

Integrating Universal Design into your product management means doing representative user research. But how do you ensure that you have truly recruited a representative panel? In this practical session, we will learn how to ensure that the users you speak to represent your real users.

Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award.