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Friday, June 11

& Saturday, June 12


Session Abstract

Product Strategy

Building Insanely Great Products: Keys to Product Success

Session #


For a product, or a company to be successful, they must excel in six key areas. This presentation will discuss the six keys to product success including a modern product lifecycle framework, decision making, who needs to do what and the relationship between project management and product marketing. Takeaways: Understand the six keys to product success – Learn about a new product management lifecycle framework – Discover the competencies needed for product success

David Fradin


Spice Catalyst

David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market and later became the Apple /// Business Unit Manager at the same level as Steve Jobs. He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon. He has trained companies such as Cisco on these topics worldwide. His mission is to help products succeed.


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