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Friday, June 11

& Saturday, June 12


Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

Product Development

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Session #


Better Products Faster - Leveraging Market Requirements Events

Want to shave 2 to 3 months out of the front end of Product Development? Want to know how you can significantly accelerate the transformation of voice-of-customer, product positioning, and competitive analysis into differentiated product design requirements which maximize customer value, product acceptance, and ultimately win in the marketplace? This session is focused on how Market Requirement Events are a proven way to increase project speed and improve organizational alignment during the front end of development efforts, resulting in better products which meet & exceed customer needs, and beat the competition.


Steve Stucky


Lean Program Consulting

Steve Stucky is a Product Development leader with over 30 years of experience in large manufacturing organizations. He has Lean leadership experience having led the transition to Lean Product Development / Agile methods in multiple businesses, shrinking time-to-market cycles from concept to launch, improving project team effectiveness, and increasing revenue & profits from new products. Steve has led a Lean Office Transformation effort, and has had regional & global leadership responsibilities in Program Management, Product Management, and Strategic Marketing. Steve is the current President of the MN Chapter of the Product Development & Management Association (PDMA), and leads a consulting practice focused on improving Product Development results for manufacturers using Lean methods


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