Best Practices in Solution-Led Growth
Much has been written about Product-Led Growth (PLG). But what happens when customers need more than just a product? That’s where solutions come in. A solution includes not only a product but also complementary products, content, data, process and services that fully solve a problem and meet a need – and drive company growth. During this session, we will take a look at the Solution-Led Growth strategies of leading B2B and B2C companies such as Apple, Salesforce.com, and Uber. We’ll examine how they went beyond products, and how all of us can learn from these industry leaders.
Solution Marketing Strategies
Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Steve is the principal of Solution Marketing Strategies, a strategic marketing consultancy. Steve is the volunteer president of both ProductCamp Boston and the Boston Product Management Association. He is also excited to help organize ProductCamp ON>LINE.
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