Speaker Applications (2020 Virtual Conference) 

From prototype to product: a small success and a big failure

How will this topic help us?

Learn from my experiences to become better at validating problems!

What is at stake if we don't know what you're going to present?

Don't build the wrong thing, but how do you know what is right? The risk is that you prioritize something that no one wants.

What are the key things we should know about your topic?

Committing to build something is a big deal. Testing ideas with prototypes is a great way to learn with limited effort. Data can persuade stakeholders and sometimes what you learn is unexpected!

If we attend your presentation, what will we be able to do better?

You will hear about how you can test assumptions and get buy-in from stakeholders.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

A low-fidelity prototype that delivers value to users can get your foot in the door for early feedback.

About the presenter.

Aaron is a product manager with a background in scientific research and expertise in data analysis. Even before he had the PM title, he identified as a "product person." He uses a scientific approach to guide product teams.

Ajit Ghuman

Director of Product Marketing

Narvar

Develop End-to-End Pricing For Your Product in 30 Days

How will this topic help us?

It will help product teams clearly think through how to package and price their products for maximum impact in the market.

What is at stake if we don't know what you're going to present?

PMs who don't understand packaging and pricing often don't communicate or draw out valuable features. This leads to their products not achieving the right revenue objectives and even potential failure.

What are the key things we should know about your topic?

- Art of the possible. Why Packaging and Pricing Matters
- How the big guys in Silicon Valley do it
- Segmentation
- Unit Price Analysis
- SaaS volume discounting curves
- Enterprise discounting approaches
- Packages that win
- and more.

If we attend your presentation, what will we be able to do better?

You will understand how to maximize the potential of your products. You won't undersell and you will understand how the whole product is packaged.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Tier your product into packages that align to your customer segments.

About the presenter.

Ajit Ghuman is a Software Product Marketing Leader in Silicon Valley. He has positioned SaaS technologies for companies such as Medallia, Narvar, Helpshift and Feedzai. He has led the development to commercialization of enterprise products in the areas of SaaS, AI, Customer Experience and Customer Service.
Profile Links: https://www.linkedin.com/in/ajitpalghuman/ , https://profiles.forbes.com/members/comm/profile/Ajit-Ghuman-Head-Product-Marketing-Narvar/88e0c4a5-6db5-47f7-a84c-378f45c057ff

Austin Snider

Member-Manager; Principle Engineer

LEGENDARY GAMEWORKS

What is XR (VR / AR / MR / Spatial Computing) and how to use it.

How will this topic help us?

This session will acclimate ProductCamp attendees to the emerging XR technology space and help them understand how they may leverage these technologies in their future business offerings. It will also give an overview of the tools and pipelines used to create such experiences.

What is at stake if we don't know what you're going to present?

Missing, misunderstanding or undermining XR technologies is to miss the beginnings of the next (and potentially final) computing paradigm -- one with significant advantages for many use cases. Your business will be late to adapt to the next way people will interact with computing devices and will experience a disconnection from your customers, clients; other firms will have a significant competitive advantage over you

What are the key things we should know about your topic?

1. XR technologies and spatial computing has the potential to bring ergonomic, portable computing to the masses in the same way Smartphone technology did.

2. XR/spatial computing encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) which are converging into each other.

3.Many skills that apply to the creation of other realtime software (games/simulations) also apply to XR development; however, they are not exactly the same.

4.The hardware for XR technologies has not yet settled companies are spending billions to gain a foothold as a hardware platform provider.

5.VR, AR and MR appears to be converging into XR as major players in the VR space allow for AR/MR through "camera passthrough" features.

If we attend your presentation, what will we be able to do better?

By attending the talk, you'll better be able to explain the difference between virtual, augmented and mixed reality/spatial computing technologies, and be more understanding of the general process required to produce software for XR platforms.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Read about VR, AR and MR if you have not already. Play through some free WebVR/WebXR experiences on the web. Look for use cases that could leverage the power of spatial computing to improve your products and services. While developing for XR is still a technical specialty there are tons of use cases, and no doubt some of your ideas can already be put into action via phones or popular VR platforms.

About the presenter.

Austin is an XR (AR/VR/MR) developer and interactive media engineer with a background in games and interactive media. Seeking to make high performance realtime software with impact, Austin has been using a variety of native game engines since the early 2000's, and began Legendary Gameworks in 2017 to pursue these ends. With rising business interest in AR/VR, Austin has become more involved in introducing other industries to game engine technologies and helping them put these technologies to work. Currently, he is working on Legendary Gameworks's XRKey SDK and is doing pioneering work in XR for enterprise at the Fidelity Center for Applied Technology.

Objection Handling for Product Managers

How will this topic help us?

An objection is “an expression or feeling of disapproval or opposition” – and too often, our customers will have objections to our product.

Therefore, to be effective product managers, we need to know how to deal with customer objections and convince our customers to stick with us for the long term. This skill is called “objection handling.”

What is at stake if we don't know what you're going to present?

If you don't know how to deal with objections, you're putting the future of your company in jeopardy. Why is that?

Too often, product managers don't know how to say "no" to customers, which means that they're trapped building low-impact functionality that decreases their company's worth.

And, the product managers who do say "no" might say it in a way that creates anger, bitterness, and distrust in their customers. You could lose your entire customer base, and therefore all of your revenue, if you say "no" the wrong way.

A product manager who knows how to handle objections can ensure that their roadmap stays focused, while also converting their harshest critics into their biggest fans. These product managers are the ones who accelerate their company's growth.

What are the key things we should know about your topic?

I'll break down what an objection is, and why objection handling matters for product managers. Then, I'll provide the 4 rules for how to best handle objections, as well as a framework for you to scale your objection handling mastery to the rest of your company.

If we attend your presentation, what will we be able to do better?

You'll gain the confidence to push back against customers so that you can ensure you focus on your product. But, you'll also gain the skills to compassionately listen to customers and to establish rapport with them. By knowing how to handle objections, you'll rise above others as a standout product manager.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Write down the objection handling scripts that have worked for you. You have more of these than you might expect! Once you’ve written them down, share them with others and ask them to contribute.

About the presenter.

Clement Kao is a Co-Founder at Product Manager HQ, a community dedicated to providing career advice for aspiring product managers and experienced product managers. He's written 60+ best practice articles and has been a featured speaker and writer for more than 30 different organizations.

Outside of Product Manager HQ, Clement is also a Product Manager at Blend, a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In the last three years, Clement has launched four multi-million dollar products, and he's actively tackling new problem areas to unlock the next generation of multi-million dollar products.

Process Automation Primer

How will this topic help us?

Is your company looking to automate business processes and not sure where to start? Accelerate your efforts with these best practices from Vaporware. This talk includes:

- What processes to look at for cutting costs vs increasing quality or speed
- How to evaluate your processes for automation
- Getting started with automation
- 3 pitfalls most companies don't avoid
- Vaporware's best practices for 10x automation
- A case study of a Field Services company
- 5 self-service tools to get you started today

What is at stake if we don't know what you're going to present?

If you try to automate a business process, you may spend years hitting roadblocks and pitfalls automating the wrong things or using bad techniques. (Beware of Robotic Process Automation!)

What are the key things we should know about your topic?

Outlined in brief.

If we attend your presentation, what will we be able to do better?

You’ll be able to evaluate all your business processes for good candidates to automate, and have a game plan to start automating!

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Unfortunately none of this is easy, but you can get started by checking to see if this is a valid option for your organization and business practice.

About the presenter.

A trained Computer Scientist, Dan Moore co-founded Vaporware to help companies build the right software the right way. He has helped clients disrupt Healthcare, Staffing, Technology, and other industries with software starting with the first MVP version to modern iterations on mature solutions. With a strong belief that anyone can become the next SaaS leader, he helps business owners cut costs through process automation, reach new markets through modernization, and disrupt industries with innovative software.

Time to put the BS in product – behavioral science that is

How will this topic help us?

Our customers and colleagues are not rational so behavioral science is something we as product people cannot ignore. In this session we will go through a number of behavioral science concepts that are vital for product people to know, understand, and be able to use for good. We will go through a couple examples of products that have utilized behavioral science for good and evil.

What is at stake if we don't know what you're going to present?

Our customers and colleagues are not rational so behavioral science is something we as product people cannot ignore.

What are the key things we should know about your topic?

In this session we will go through a number of behavioral science concepts that are vital for product people to know, understand, and be able to use for good.

If we attend your presentation, what will we be able to do better?

After this session you will better be able to leverage behavioral science to connect with and influence others.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Attend my session ;)

About the presenter.

Dave has been advising clients on strategy and data for 14+ years, helping them elevate their products and services with data and analytics. His passion is bringing together people, process, technology, and data to make the world a better place.

Dave is founder of Beyond the Data and prior to that has worked in product and innovation areas for companies like U.S. Bank, Aon, and Solera. He is co-host of the Data Able podcast and also speaks at conferences and conducts workshops around the world. Dave serves on the Board of Directors for MinneAnalytics and chairs ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North.

Driving Product Value with Systematic Innovation

How will this topic help us?

You will gain access to the discipline and mindset of systematic innovation, boosting your competitiveness in a fast-moving, global economy. You will learn how to discover un-exploited opportunities and identify opportunities for more disruptive product / service innovation. You will learn how to collaborate more effectively with inter-disciplinary practitioners and focus on real-world customer needs. You will become equipped to promote adoption of a more systematic approach to innovation in your organization.

What is at stake if we don't know what you're going to present?

Ability to compete in a fast-moving, global economy with more disruptive innovation / more continuous innovation. Ability to leverage investments in innovation teams and engage teams that aren't dedicated to innovation in the innovation process. Ability to scale innovation and creativity across the enterprise.

What are the key things we should know about your topic?

This session will [1] provide an overview of systematic innovation in the context of relatively un-systematic innovation. It will [2] introduce a light-weight, yet powerful approach to systematic innovation -- including a proposed methodology for identifying and exploiting disruptive opportunities. It will [3] provide use cases in various domains and it will [4] position this approach in the context of relatively heavy-weight approaches to systematic innovation like Theory of Inventive Problem-Solving (TRIZ) and Systematic Inventive Thinking (SIT). It will also [5] provoke the contemplation of future applications and it will [6] provide an opportunity for participants to work an example in a relevant context.

If we attend your presentation, what will we be able to do better?

Resolve cognitive biases that block paths to disruptive innovation. Integrate product vision / technical vision and unify diverse perspectives in productive directions. Participate more effectively in collaborative / inter-disciplinary teams to transcend conventional thinking.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Identify a contradiction (a set of opposing forces) in your current product opportunity; or frame a problem that you are currently trying to solve as a contradiction.

About the presenter.

David Quimby is a principal at Innovation Radiation, where he practices systematic innovation, experimental design, and technology forecasting. He is a patented inventor in Web architecture and user experience. He has presented on systematic innovation at professional communities in product development, systems engineering, customer experience. He assisted an array of U.S. and international clients with environmental scanning and technology forecasting at Stanford Research Institute. He is a co-founder of Minnesota Change Management Network. Quimby earned a bachelor’s degree in mathematical economics and developmental economics at UCLA and a master’s degree in organizational behavior and socio-technical systems at UC / Berkeley.

Erik Dominguez

Speaker and Educator

Speak Up Stories

The Required Art In A Digital Age: Screen to Screen Communications

How will this topic help us?

This session will empower entrepreneurs and product designers to boldly share their stories to pitch, enroll, and sell their products or services powerfully in a digital age through effective public speaking. Distance presentations do not negate public speaking fundamentals that are key to sharing your message.

What is at stake if we don't know what you're going to present?

Ineffective, fearful, overconfident, stale, disorganized, and just flat out boring presentations are rampant. Because we are now conducting business mainly via webcam, many tend to relax the important adrenaline needed to powerfully present. If you don't know what I am going to present, your message will be ignored, dismissed, and rejected.

What are the key things we should know about your topic?

You will learn the key fundamental truths of public speaking and five public speaking fundamentals that we get to shift into digital spaces.

If we attend your presentation, what will we be able to do better?

You will be able to structure your own presentations more effectively, release public speaking perfection fear and anxieties, and have tangible tools to help you present in a unique and novel way.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Release public speaking perfection, view public speaking as a daily practice, weave in at least one novel and unique element of your personality to your audience.

About the presenter.

As an immigrant who grew up between two cultures and mixed messages, the familiarity I have with speaking fears fueled me to learn and share the tools to overcome those obstacles. For nearly 25 years, my team-oriented speaking and teaching style has centered around shared experiences, a philosophy that everyone has a unique story, and a belief that everyone can share their minds and hearts through powerful presentations.

Using Digital Voice Of Customer Tools to Improve Websites

How will this topic help us?

Provide a roadmap on how to implement a digital feedback tool and use that feedback to improve digital tools

What is at stake if we don't know what you're going to present?

Without having actual customer feedback, improvements to your digital solutions are only guesses.

What are the key things we should know about your topic?

Understand what you want to accomplish; Working with varying stakeholders; Crafting feedback questions

If we attend your presentation, what will we be able to do better?

Learn how to craft a digital VOC improvement program.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

It's all about starting with the end in mind and getting the right people aligned

About the presenter.

Responsible for managing the implementation of BASF's Agriculture marketing stack and helping facilitate improvements to the various platforms.

JJ Rorie

Vice President

Sequent Learning Networks

The Forgotten Products: Product Management for Non-Software Products

How will this topic help us?

Much of product management is the same regardless of the type of product we are building. Understanding customers, collaborating with stakeholders, making good business decisions are important whether we are building a software tool or an industrial gearbox. But there are distinctions between building physical products and software-only, digital-first products. Product managers for physical items must often understand supply chain, manufacturing, capacity planning, and other functions that aren’t relevant for software product managers. Markets and customers may move at different paces. Decades may go by between product changes! These types of products are often forgotten in the product management world. This discussion will focus on how to be a great product manager of physical products.

What is at stake if we don't know what you're going to present?

Product managers for physical products often only see information about software product management. This session will give these PMs an opportunity to network and talk about their situations.

What are the key things we should know about your topic?

How to navigate the physical product world.

If we attend your presentation, what will we be able to do better?

How to navigate the physical product world.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Understand the key stakeholders involved in the creation and management of physical products.

About the presenter.

JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. She is currently Vice President at Sequent Learning Networks. JJ has spent 15+ years in various leadership roles in the financial services, telecommunications and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy.

JJ Rorie 2

Vice President

Sequent Learning Networks

Cognitive Biases That Hold Us Back in Product Management

How will this topic help us?

Understand the common biases that often cloud the feedback we receive from customers and the decisions we make about our products. We ask questions the wrong way, we are blinded by our own experiences, and we search for data simply to validate our existing beliefs. These are all ways that biases get in our way in product management. We'll talk about these biases and some ways to avoid them.

What is at stake if we don't know what you're going to present?

We will continue to make decisions on biased feedback and our products will suffer.

What are the key things we should know about your topic?

Cognitive biases and common human nature sometimes hold us back from uncovering our customers' core problems. We ask questions the wrong way, we are blinded by our own experiences, and we search for data simply to validate our existing beliefs. These are all ways that biases get in our way in product management. We'll talk about these biases and some ways to avoid them.

If we attend your presentation, what will we be able to do better?

Better uncover customer needs
Avoid jumping straight to solution without understanding the core problem

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Frame questions differently to get better feedback to help build better products.

About the presenter.

JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. She is currently Vice President at Sequent Learning Networks. JJ has spent 15+ years in various leadership roles in the financial services, telecommunications and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy.

Debt, Decisions, and Other Dilemmas

How will this topic help us?

Our world, as product managers, is filled with making decisions. And, making decisions means making trade-offs. Trade-offs so often means taking on tech debt, design debt and other types of debt. This can be a dilemma for companies, especially if it stacks up too much. This presentation explores how to address the uncomfortable topic of working debt, and how to use it to your advantage when making trade-offs.

What is at stake if we don't know what you're going to present?

We all have tech and other forms of debt, and yet we don't talk about it in real, actionable terms. Product teams end up making decisions that incur more debt, and ignore the debt they do have, and are end up having to make trade-offs. This presentation is all about understanding those trade-offs, understanding where debt comes from, and how to make decisions that lead you to better product outcomes.

What are the key things we should know about your topic?

I'll talk about the types of debt that product managers encounter... not just tech debt, but other insidious types too, like design debt, process debt, culture debt, and more.

If we attend your presentation, what will we be able to do better?

Everyone who attends this presentation will walk away with a better knowledge of how to talk about and manage debt in their business, with practical takeaways and tips that they can begin using immediately.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Use debt to your advantage to make smarter trade-offs and product decisions.

About the presenter.

Janna Bastow is co-founder of ProdPad, product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”

Jeff Lash

VP, Product Management Research

Forrester

Best Practices for Product Roadmaps

How will this topic help us?

This session will help product managers better structure their roadmaps to ensure that audiences understand them and the roadmaps achieve their desired objectives.

What is at stake if we don't know what you're going to present?

Roadmaps are key deliverables for product managers. They are used to lay out the future plans for a product and to communicate that plan to internal and external audiences. Unfortunately, many product managers struggle with roadmaps because they don’t understand the various ways roadmaps can be used. Without an effective roadmap, a great product strategy will not be supported internally by other functions or understood by external parties. No matter how great a product plan is, it will not succeed if it isn’t properly articulated, documented and communicated.

What are the key things we should know about your topic?

In this session, we’ll provide best practices for product managers for product managers to follow for creating and communicating product roadmaps.

If we attend your presentation, what will we be able to do better?

After this session, you will be able to evaluate your roadmap and identify ways to improve how it's documented, communicated and presented to get better feedback from key external audiences, improve stakeholder buy-in, and look good in front of senior leadership.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Once simple takeaway is to think about the audience for your roadmap, and there is likely not one single universal "view" of the roadmap that will be appropriate for all audiences and purposes.

About the presenter.

Jeff Lash is VP and Group Director, Product Management Research at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.

Jeff Lash 2

VP, Product Management Research

Forrester

Minimum Viable Product (MVP): Designing Successful Product Experiments

How will this topic help us?

This session will review the intent behind the MVP approach and explain how product management teams can create better MVPs to yield better results.

What is at stake if we don't know what you're going to present?

MVP is one of the most misunderstood concepts in product management today. Many organizations using the term MVP are applying it incorrectly, which leads to not just confusion but a missed opportunity to leverage the benefits of a “true” minimum viable product approach.

What are the key things we should know about your topic?

This session will present a framework that can be used to get the most value out of an MVP experiment.

If we attend your presentation, what will we be able to do better?

Product managers will be able to conduct better product experiments, with less effort/cost; better understand and adapt to user needs; and help their organizations reduce waste en route to finding product-market fit.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

After the session, product managers will be able to immediately take this framework and start applying it to MVPs they are currently working on or new ones they want to conduct.

About the presenter.

Jeff Lash is VP and Group Director, Product Management Research at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.

Jeffrey Phillips

Senior Consultant

Self

Emerging opportunites and threats in 2025

How will this topic help us?

Everyone talks about the "new" normal, as if we'll return to a pre-COVID normal. The better question to ask is: what does 2025 look like? What are the key drivers or trends that will create a new reality? How will volatility and uncertainty impact the economy and our society? If we start to consider the dynamic nature of our economy, the shifts brought about by COVID, the underlying economic, societal and technology trends, we and our companies and products can be better positioned to win in the near future.

What is at stake if we don't know what you're going to present?

What's at stake? Your ability to create meaningful, viable products that consumers want and need. If you can't understand the economy and the context of business and society, and the likely changes that are unfolding, you can't create products for the segments and needs that will emerge.

What are the key things we should know about your topic?

What is scenario planning and what can it tell you - and - why should you do scenario planning given that there are multiple possible outcomes.

If we attend your presentation, what will we be able to do better?

Which trends and shifts matter most, what a brief glimpse of 2025 looks like, how to do some scenario planning and understand the implications

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Learn to separate fads, which are here today and gone tomorrow, from definitive trends which will change how we live and work in the future.

About the presenter.

Jeffrey has done almost everything that can be done with products, from leading new product innovation programs for Fortune 500 companies, leading the Product Development Management Association chapter in North Carolina, to doing product development and product management work in software as well as tangible products. He has also led product marketing and led product sales teams.

How to Succeed While Managing Your Product Through a Massive Refactor Project

How will this topic help us?

Building software is difficult but maintaining it after years of use and abuse is even harder! If you've worked in Product or Software development long enough then you know the pain and anguish that comes with a dreaded platform or system refactor project. How can Product Managers ensure that a refactor project runs smoothly? What are the pitfalls and common traps to avoid when tackling this endeavor?

What is at stake if we don't know what you're going to present?

Refactor projects are risky. They tend to outrun deadlines and budget forecasts. Netscape infamously took 3 years to refactor their internet browser and it killed their business. If you don't know common pitfalls and things to watch out for then you run the risk of disappointing your users, losing market share, and pissing off your engineering team all at the same time!

What are the key things we should know about your topic?

Learn the common pitfalls and traps to avoid when starting a refactor project.
Learn how to properly set expectations with stakeholders and to get buy-in from current customers as you redesign and rebuild your product.
Learn strategies for rolling out your refactored features and for gathering feedback from existing customers.
Take home 2 actions you can do immediately to help avoid a large scale refactor project in the future or to lessen its impact on your business.

If we attend your presentation, what will we be able to do better?

Product Managers will learn to better collaborate with their Engineering counterparts, how to maintain a sharp focus on customer needs, how to prioritize enhancement requests, and how to juggle cross-functional communication all during a business critical refactor or redesign project.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Interview each of your senior Engineers and ask them 'What is the one thing they would fix about our product codebase or data model if you had the time and resources?'

About the presenter.

Joe Gonwa is a product leader with 9 years of experience leading software development teams in building products that deliver value to customers. He has worked with everything from large FinTech enterprises to small mobile app development shops to startup SaaS companies. His current gig is Group Product Manager at Teamworks in Durham NC where he manages multiple product development teams.

Why You Shouldn’t Listen to Your Customers: The Evolution of the Behavioral Product Manager

How will this topic help us?

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer's word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than just relying on instinct.

Kristen can speak to the gap between what customers say and what they actually do, and how understanding this gap will lead to building better products. The key differentiator between traditional product managers and behavioral product managers? Behavioral design. She'll explain why it's a crucial part of the product development process and and answer questions on how to employ it when developing a new product or iterating on an existing one.

What is at stake if we don't know what you're going to present?

If we don't incorporate behavioral design into our product processes, we'll fail to build products that actually accomplish the desired behavior changes that we're designing for.

What are the key things we should know about your topic?

Behavioral design helps to bridge the gap between what people say they're going to do and what they'll actually do.

If we attend your presentation, what will we be able to do better?

Design more effective products, faster. Trigger real behavior change for good.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Get specific when it comes to the behavior you're trying to trigger in your users, and make sure your entire team is on the same page. That way, you can more effectively identify barriers keeping them from doing that behavior.

About the presenter.

Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded
Common Cents Lab, a Duke University initiative dedicated to improving the financial wellbeing for low to middle Americans. She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and hosts ones of the top behavioral change
conferences globally, StartupOnomics. Before designing, testing and scaling products that use behavioral economics, Kristen was
a Sr. Product Manager at Intuit and camera startup, Lytro.

Joining the dots: Managing Strategic Dependencies

How will this topic help us?

This session will help PMs understand how to present a roadmap to their stakeholders where there are dependencies related to time, real life milestones or the intricacies of a platform product.

What is at stake if we don't know what you're going to present?

Lots of extra effort for PMs who are trying to keep everyone moving in the right direction. There is also a risk of building components out of order, or without the relevant information about what is happening elsewhere in the portfolio.

What are the key things we should know about your topic?

This presentation will outline the different kinds of dependencies, how your portfolio/product structure should be defined to reduce those dependencies and how best to represent them on your roadmap without getting pinned down by unachievable deadlines.

If we attend your presentation, what will we be able to do better?

PMs who have attended this presentation will have a much better chance of aligning everyone around what's important as they develop intricate product portfolios, and reduce the likelihood of the wrong thing being built at the wrong time.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Use a value-based roadmap which highlights intended outcomes for users, rather than an execution-based roadmap which is based around delivery dates and features.

About the presenter.

Liz Love is Chief Customer Officer at ProdPad. Having worked in software development since 2001, including 10 years experience in product management, Liz knows the day-to-day struggles of product managers all too well. She’s passionate about helping others to be successful in product management, whether that’s process improvement, mentoring or helping with best practices.

Madhavi Sarabu

Director of User Experience

Dude Solutions

Design Jams to build better product experiences

How will this topic help us?

Great products have 2 things in common: They fit the user's needs like a glove and they are delightful to use. These products don't happen by chance and are definitely not built in silos. They are the result of the collaboration between product, design, engineering and support folks. Design Jams are an easy way to achieve that in a very short duration.

What is at stake if we don't know what you're going to present?

Our products will not meet the needs of the user and the organization if we don't collaborate on the design. This will lead to unforeseen development and support costs.

What are the key things we should know about your topic?

Tips and tricks on picking the topics to jam to.
How to pull it off with limited planning?
What you need to know before you start one.

If we attend your presentation, what will we be able to do better?

Build better products faster.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Spend time discovering the problem as a group. Don't start solutioning until you truly know and understand the problem you are solving.

About the presenter.

Madhavi has over 20 years of experience in the world of software products. She is passionate about all things design. She holds a Bachelor’s Degree in Computer Hardware Engineering. Her journey into the world of design started in college when she took Industrial Design classes for her minor. Her unique background in engineering and love for design helps her apply Design Thinking principles to both hardware and software. She worked in the RTP area in hardware/software companies and SaaS software companies. Enterprise software used to be the last in terms of usability. Madhavi focuses on the unique challenges of this space in SaaS as the Director of User Experience. Democratizing design and making it available for everyone is her passion.

Manimala Kumar

Sr. Product Manager

HONEYWELL INTERNATIONAL INC.

PM @ Growth Phase : Tricks of the Trade

How will this topic help us?

You will learn how to optimize for product growth for enterprise companies.

What is at stake if we don't know what you're going to present?

If you lack a clear view re how to optimize for growth, you will spend money without seeing the results.

What are the key things we should know about your topic?

For enterprise companies:
- Growth Loops
- Scaled A/B Testing

If we attend your presentation, what will we be able to do better?

There is lot of noise and subjectivity when growing your product. Filter the noise and use data to spot the right audience.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Find the right KPIs (Key Performance Indicators).

About the presenter.

Manimala enjoys solving problems that bring a real positive change in the world. She is a data and Applied AI evangelist. She speaks at industry conferences and is the author of business publication in Harvard Business Review. Her experience spans product management, engineering and startup consulting. Recently as a Product Manager at Honeywell Digital, she has brought Z21 products to market. She holds an MBA from University of California, Berkeley. Outside software, she loves visual and performing arts, reading, outdoor sports, and travel.

MaryLauran Hall

Senior Product Manager

Adzerk

How to run remote discovery sprints that don't suck

How will this topic help us?

With COVID-19, we're doing everything remote. But that doesn't mean that customer discovery should take a hit. Learn how remote-first teams run great product discovery sprints, using methods from the Jake Knapp and GV's Sprint book adapted to an online-first world.

What is at stake if we don't know what you're going to present?

If you don't know how to run a remote product discovery sprint, your product discovery work will stay on hold until everybody can be in the same conference room again. And who knows when THAT will be??

What are the key things we should know about your topic?

The templates and tools you need to set up a remote team for success.

If we attend your presentation, what will we be able to do better?

You'll be able to conduct real-time customer discovery, so that you can keep learning and iterating even while everybody works from home.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Keep a list of customer interviews along with notes, takeaways, the prototype you tested, and recording links in a file that any team member can access.

About the presenter.

MaryLauran leads product for the UI and management API at Adzerk, an ad server that enables dev teams at publishers to build a custom ad server in just weeks. She is a product leader based in Washington, DC and has expertise in IoT energy monitoring in addition to ad server management.

Getting Started with Jobs to be Done

How will this topic help us?

I'll share actionable advice on how to get past the "fear of the unknown" stage, and actually get started practicing Jobs to be Done.

What is at stake if we don't know what you're going to present?

You may never even try to apply JTBD principles, which could cause certain innovations to be kept at bay.

What are the key things we should know about your topic?

Jobs to be Done is often seen as something that's confusing and opaque, yet it doesn't have to be difficult to understand the basic concepts and put them into practice right away.

If we attend your presentation, what will we be able to do better?

Uncover areas of innovation and understand why and how our products are actually purchased and used by customers.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Create one new product, feature, or delighter.

About the presenter.

Mike Belsito is the Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, one of the top rated software product management conferences in the world -- with annual conferences taking place each Spring (Europe) and Fall (United States). For his work at Product Collective, Mike was twice named as one of the Top 40 Product Management Influencers by Product Management Year in Review.

Mike is an Adjunct Professor of Design and Innovation at Case Western Reserve University and introduced its first undergraduate product management class. He's also the Co-Host of Rocketship.FM, one of the top podcasts for entrepreneurs and product people. Mike is also an author and frequent speaker at conferences and on podcasts.

Nic Meliones and Kwaku Farkye

Co-Founder

Rev

Ideation Bootcamps: Accelerating innovation through structured ideation

How will this topic help us?

Innovation at its core is introducing new products and services to your customers, and it all starts with an idea.

But ideas are a dime a dozen, and only a few ideas are truly meaningful enough to bring desired results.

We’ve faced this issue first hand from our experiences building products and companies over the years.

So, we asked ourselves: what would it take for any product manager to continuously innovate on their product, without wasting time on ideas doomed to fail?

In this session, we share our Ideation Bootcamp framework that anyone can use to generate meaningful ideas that are primed for growth and success.

We provide a repeatable framework to identify opportunities, validate the need to solve a problem, and engage your team to generate meaningful solutions.

What is at stake if we don't know what you're going to present?

The biggest risk you face as a product manager is investing time building something the world does not need.

Time is your greatest currency, and there is not enough time to pursue every product opportunity. By focusing on rapidly generating proof that the world needs your innovation, you can increase your time invested in products built for the road ahead.

Our Ideation Bootcamp session will teach you how.

What are the key things we should know about your topic?

Falling in love with an unproven idea is risky: you may invest a lot of time and money on something the world does not need. Instead, fall in love with the market and the problem you are solving in that market.

If we attend your presentation, what will we be able to do better?

Participants will learn about a simple ideation framework to discover opportunities and generate meaningful ideas for their product and company. The framework focuses on:
- Trends Analysis: understanding how the world is changing and what that means for the future.
- Problem Identification: learning which big problems are now solvable, especially due to a new technology or a shifting trend for the world.
- Category Depth: going deep into your market in order to know how to capitalize on the opportunity.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Start focusing on trends and problems, instead of the ideas. Focusing on trends and problems leads to discovery of meaningful ideas and opportunities.

About the presenter.

We founded one of the first venture-backed bitcoin startups – BitWall – and were acquired in 2018. Together we’ve won 10+ innovation and technology awards.

Nic co-founded and was CEO of BitWall for nearly 5 years until its acquisition in 2018. Nic advises and mentors early stage startups in blockchain, healthcare, workplace collaboration, and health and wellbeing. He is also a CEO Mentor for startups in the Alchemist, the top ranked B2B startup accelerator.

Kwaku has been a co-founder and first hired engineer for several companies. His expertise is in business and product strategy, having designed and developed successful B2C and B2B products and services in health and fitness, blockchain, community networking, and enterprise technology.

UX for Non-UX'rs

How will this topic help us?

Step into the world of user experience design with General Assembly. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent.

What is at stake if we don't know what you're going to present?

Discover how design shapes our online experiences.

What are the key things we should know about your topic?

Learn what the world of UX design encompasses and why it matters.
Touch on fundamental tools and techniques used by professional designers.

If we attend your presentation, what will we be able to do better?

Learn how to create a clickable prototype using InVision.
Discover resources to continue learning about UX.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

A laptop is required for this workshop. If you'd like to follow along and build your own prototype, you'll need to set up an InVision account (free).

About the presenter.

I currently work at Cisco Systems as a UX designer, where I get to apply my creativity and love for problem solving to build optimized digital experiences for our customers. I graduated from the University of Florida in 2018 with a Master's in International Business and B.Sc. in Marketing, and completed GA's User Experience Design course in 2019.

Nishant Mohan

Chief Technology and Product Officer

PhotoniCare In

Successfully Leading Technical and Creative Teams: Power and Practice of OKRs

How will this topic help us?

“OKRs have helped lead us to 10x growth, many times over”- Larry Page, Google Co-Founder.
This session will teach product leaders how to make most efficient use of their most important resource – the people! Excellent product outcomes are solely dependent on collaboration and alignment between engineers, designers, marketers and executives. We all know getting these highly talented individuals to act in unison is a behemoth of task. Objectives and Key Results (OKRs) were developed at Intel with a goal of aligning a highly technical team behind organizational goals. They became famous in the tech industry by adoption by Google, Linkedin, Microsoft and many others. This session will talk about whats, whys, and hows of OKRs. Understanding its key ingredients, why those methods actually work and most importantly practical implementation for your teams and organizations.

What is at stake if we don't know what you're going to present?

The primary driver for success of all products is alignment between highly talented technical and creative individuals. An unstructured approach would likely result in sub-optimal products significantly behind target deadlines. A properly implemented OKR strategy prevents such common pitfalls.
In addition, teams that don’t follow a goal-oriented methodology are likely to cause friction resulting in poor work satisfaction.
Even if you have heard or practiced OKRs, the discussion in this presentation would teach the very fundamentals that make them work and how to get best out of them.

What are the key things we should know about your topic?

The presentation will focus on the following;
1. Short history on managing highly-skilled workforce, particularly growth of OKR schemes
2. Understanding on why OKRs work and how can one structure them for their needs
3. Understanding key elements in practice such alignment of team, stretch goals and focus.
4. Implementation strategies in real life using modern Cloud platforms

If we attend your presentation, what will we be able to do better?

After the presentation we hope audience would greatly benefit in following ways:
1. Become better and more appreciated leaders of your product teams
2. Achieve and exceed product goals
3. Lead and participate in teams with less friction and overall greater work satisfaction.
4. Extend these goal-orientation principles to daily life

What is one REALLY EASY thing we can do immediately to get results and build momentum?

One key thing to do is defining your North Star. The fundamental goal that you maybe trying to achieve. It could be revenue, download of the app, workforce retention etc, and focus on it diligently.

About the presenter.

Dr. Nishant Mohan is Chief Technology and Product Officer at PhotoniCare Inc. He leads development of the medical device for diagnosis of middle ear infection in children. Dr. Mohan has led development of home-based diagnostic imaging for ophthalmology. Dr. Mohan served as Vice President and Director of Product Management at Wasatch Photonics. He launched multiple products including artificial intelligence based platforms for optical coherence tomography. He is recipient of early career achievement award from SPIE, the largest optics professional society in the world. He holds a PhD in Biomedical Engineering and Bachelors in Electronics and Communication Engineering.

Rijul Razdan

Product Manager

Lenovo

How to manage teams across continents and work effectively with them

How will this topic help us?

The session will provide all PMs, working with global teams, with some tips and tricks on how to work productively across different time zones. Key lessons will be understanding cultural differences, developing empathy, exhibiting inclusive behavior, and thoughtfulness. A product is as good as the people who make it. Therefore, it's very important for people from different countries that speak different languages to be on the same page in order to ship a world-class product.

What is at stake if we don't know what you're going to present?

My presentation is going to be a general overview that all the PMs working with cross-continental teams can relate to. Mostly it will have topics around how to be empathetic towards your colleagues and team members from different nationalities. It will also have my learnings and best practices from my current role.

What are the key things we should know about your topic?

Key things will be inclusion, managing challenges like diversity and language barriers, PM work-life balance, and team bonding that eventually leads to product sense.

If we attend your presentation, what will we be able to do better?

You as a product manager will be able to make better decisions as a group of diverse team members. I have seen so many examples at my work where the product features were changed based on the geography and the countries the product was supposed to be launched in. From the presentation, attendees will be able to realize how important it is to think of their product from a worldwide level by being aware of barriers to entry and changing ecosystems outside of the US.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

I believe active listening is a really important skill to have for each individual to be proficient in their role. That does not mean staying behind and not contributing but instead developing the ability to respond without having premeditated thoughts in your head. This is another habit that a PM should develop to embrace multiple cultures and come together as one.

About the presenter.

I have a Bachelor's degree in Electrical and Electronics Engineering from Panjab University, India, and a Master's degree in Engineering Management from Duke University. Currently I'm working with the commercial PC group at Lenovo in their Product Management team wherein we work on the industry-leading ThinkPad and ThinkStations of current and future generation. When I look back and connect the dots on all my past learnings, I see how seemlessly they fit together. It all makes sense to where I'm today. My love for hardware technology and gadgets allows me to enjoy the work that I do and it's a way of life for me now. I'd love to exchange ideas with other people working in Product and contribute to each other's growth.

Swathi Young

Chief Technology Officer

Integrity Management Services, Inc

Hidden Figures in AI: Uncovering Bias and Black Box aspects of AI

How will this topic help us?

Artificial intelligence is increasingly influencing our society and our behavior. One of the challenges with the machine learning algorithms (used in AI applications) is the over-representation of biased data -, especially around gender, racial profiles, and ethnic backgrounds.AI product managers also need to evaluate bias and consider the ethical implications of AI-powered applications. Is the data gathered representative and diverse enough? Is there data in the data-set which can introduce unwanted and unethical biases, like race or gender? This talk will focus on the bias - it’s impact, detection, and mitigation strategies. It offers technology, and industry product managers a set of recommendations, best practices, as well as consumer-focused techniques -all of which will promote the fair and ethical deployment of AI.

What is at stake if we don't know what you're going to present?

As artificial intelligence (AI) and machine learning (ML) capabilities are designed into new products and services, Product Managers need to enhance their skills in order to develop and provide functional requirements and AI-powered specifications to data engineering and data science teams. This session will help product managers to work with data scientists and data engineers to focus on areas beyond traditional product management. The acceptance criteria of AI solutions will depend on EXPLAIN-ABILITY, ETHICS, AND BIAS of the AI solutions.

What are the key things we should know about your topic?

Here are some key things you should know about this topic:
- top 5 considerations of an AI product manager compared to traditional PM
- How to deal with the questions of EXPLAIN-ABILITY, ETHICS, AND BIAS in your user stories
- How to measure metrics when it comes to machine learning models (Recall, precision etc.)

If we attend your presentation, what will we be able to do better?

1. Product managers will learn practical strategies to deal with the question of "EXPLAIN-ABILITY, ETHICS, AND BIAS"
2. Tools and techniques to tackle bias in a scientific manner while implementing products using machine learning models.
3. How Product managers should think about Explainability of the AI system and discover methods of how to include them in their user stories

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Ask the right questions to include in your user stories for an AI product: 1. How skewed is your data? 2. What machine learning metrics have to be optimized and 3.How to map AI metrics to top-line business metrics

About the presenter.

Swathi Young is an international keynote speaker, blogger, community-builder and Chief Technology Officer of Integrity Management Services Inc., a healthcare services company, where she is leading innovative AI products. In her 20+ years of technology experience, she has launched multiple technology products globally - Belgium, India and the United States across a number of Fortune 100 companies like GE and Oracle. She is the Washington DC Ambassador for Women in AI. She is also the founder of DC Emerging technologies, a 3000 member strong community in Washington DC. She recently co-authored the AI Playbook - a framework of implementing AI solutions for Federal agencies.

Ted Bujewski

Director, Science & Technology Integration, US Space Force
Department of Defense

Department of Defense

The Federal Government spend $TRILLIONS - Here’s how to win their business

How will this topic help us?

The U.S. Federal Government is the world's largest customer purchasing $4.5 TRILLION in goods and services in 2019. Understanding how to do business with the Federal Government can send your company into the stratosphere.

What is at stake if we don't know what you're going to present?

Without the knowledge of what I will present one could spend a lifetime lost in space trying to navigate the government bureaucracy.

What are the key things we should know about your topic?

1) What are key sources of funding
2) How to identify the right specific customer
3) What is decision making process
4) How to write a winning proposal
5) What are the key resources and programs that can help me navigate the system and win business

If we attend your presentation, what will we be able to do better?

Learn what government bureaucracy really means and how to better navigate it.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Easy is a relative term when you are talking about the Federal Government. You need to start by registering with SAM.gov.

About the presenter.

Mr. Bujewski is currently leading an effort to define the research and development organization within the newly created US Space Force. Ted has decades of experience both on the government side as a customer but also on the industry side in sales and marketing. Prior to his current position, Ted managed the Rapid Innovation Fund (RIF) Program, a $250M Department of Defense wide research and development program focused on the rapid integration of technologies into defense systems. In this capacity, he oversaw over 300 research and development projects annually the vast majority of which were performed by small businesses. Before RIF, as a member of the DoD small business office he co-managed the Small Business Innovation Research (SBIR) program, a $1.2B DoD research and development program focused on small business.

Victoria Kumar

Founder and Owner

Project Management Leaders Training

Disciplined Agile in Product Development

How will this topic help us?

Learn about Disciplined Agile and why it is important in product development

What is at stake if we don't know what you're going to present?

You will miss knowledge about this toolkit that provides a straight-forward advise to enable your teams to choose your Way of Working (WoW)

What are the key things we should know about your topic?

Disciplined Agile provides a solid foundation for business agility! It discusses what's involved in evolving your Way of Working (WoW), why it's important for your self-organizing teams, and how it leads to better results for your teams and within the organization.

If we attend your presentation, what will we be able to do better?

You will learn how Disciplined Agile provides a solid foundation for business agility, understand how to utilize the Disciplined Agile toolkit to evolve your team's way of working and select continuous improvement techniques and practices for your team's unique situation

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Disciplined Agile extends agile frameworks like Scrum, Kanban, SAFe to enable agile development practitioners (new/expert in product development/management) in selecting from the vast number of practices and strategies in the Disciplined Agile toolkit.

About the presenter.

Victoria Kumar, PMP, PMI-ACP, CDA, DALSM, CSM, CSPO, ICP-ACC, SA served as Director, Project Management Institute (PMI) Board of Directors (2014 – 2016). She is past president of the PMI North Carolina Chapter (NCPMI), having served in various board member positions for several years. She currently serves as NCPMI Director, Policy, Contracts and Risk Management. Ms. Kumar’s professional career includes project development and Project Management Office (PMO) program management for organizations in both the private and public sectors. She has served the North Carolina State Government for several years as PMO/Program/Senior Project Manager. She has traveled worldwide, presenting on leadership development and project management seminars.

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