Session Abstract

2021 ProductCamp ON>LINE™
Entrepreneurship / Start-ups

We can't be everything to everyone - how to build a playbook for your target market

Learn the 5 steps to building your target market playbook. 

  • if you don't have a niche market - your business will fail 

  • how to avoid trying to be everything to everyone 

  • when you've developed your target market, they will lead you to what to do next.  

  • develop that playbook and you can expand into other markets using the same methodology. 

  • keep your revenue stream simple


Sarah Davis


Traction IQ

Hello! My name is Sarah Davis, I'm the founder of Traction IQ - a sales & revenue strategy company for early stage startups. My area of focus is helping business owners carve out their target market so their company is set up for repeatable sustainable growth. I spent the past 15 years working in corporate finance and enterprise sales both in Raleigh, NC and New York City. It was always my dream to be an entrepreneur and saw an opportunity while working at a startup in NYC. I started this business with the ultimate goal of helping every business owner lay the foundation their company will need to grow, specifically events like: rounds of funding, buying or selling a company.

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