Session Abstract

2018 Spring Conference
Product Marketing

The Keys to Marketing Innovation

Without differentiation, your marketing will look and sound like everyone else. The way we try to brainstorm now is missing a key ingredient which makes it almost impossible for most people to “get out of the box.” Be more creative and innovative.


Skip Carney

President & CSO (Chief Sunshine Officer)

Carney & Co

I have been taking care of brands since 1980. B2C, B2B and B2B2C. You name it, we’ve done it.

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