2021 ProductCamp ON>LINE™
OKRs for Product Teams
Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.
During this workshop, you’ll gain first-hand experience creating and using OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations.
This session will answer questions like:
What's the difference between an output and a measurable outcome?
What's the difference between OKRs and KPIs?
How Health Metrics complement OKRs;
How to grade OKRs and what's a good grade;
What's the difference between committed and aspirational OKRs?
How to measure things you can't measure;
How to plan for things that don't show results until future quarters;
How and when to recalibrate OKRs.
Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He is the co-author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.
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