Minimum Viable Product (MVP): Designing Successful Product Experiments

This session will review the intent behind the MVP approach and explain how product management teams can create better MVPs to yield better results.


Jeff Lash is VP and Group Director, Product Management Research at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager ( Jeff is on Twitter as @jefflash.

Jeff Lash
VP, Product Management Research