product management

Maybe We Should Be Problem Managers

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management.

Participants will learn:
• A better metaphor for product manager
• Is the product manager a "mini-CEO"?
• A simple tool to profile product management activities

You'll be better at:
Explaining clearly to colleagues and leaders what is—and isn't—your role in product management.


Steve Johnson is an author and product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. Steve is a former instructor and vice president at Pragmatic Marketing as well as co-creator of the popular QuartzOpen framework.

Steve Johnson
Under10 Consulting