Session Abstract

2021 ProductCamp ON>LINE™
Product Management

How to Define a Winning Product Strategy

For many product teams, Product Strategy can be a mysterious black box. Few companies have a clear, cohesive strategy for how their product will win in the market. 


In this talk, product expert Dan Olsen will use frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy. You will learn how to focus your strategy on customer needs instead of features, the Kano Model, and the Product Strategy Matrix with illustration of the concepts with real-world case studies.

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Dan Olsen

PM trainer, consultant & author

The Lean Product Playbook

Dan Olsen is a product management trainer, consultant, and author. At Olsen Solutions, he works with CEOs and product leaders to build strong product teams. His clients include Google, Facebook, Amazon, Uber, Box, and Walmart. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product leader at Intuit and several startups. Dan lives in Silicon Valley, where he founded the monthly Lean Product Meetup which has over 10,000 members.

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