Getting Started with Jobs to be Done
I'll share actionable advice on how to get past the "fear of the unknown" stage, and actually get started practicing Jobs to be Done.
Mike Belsito is the Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, one of the top rated software product management conferences in the world -- with annual conferences taking place each Spring (Europe) and Fall (United States). For his work at Product Collective, Mike was twice named as one of the Top 40 Product Management Influencers by Product Management Year in Review.
Mike is an Adjunct Professor of Design and Innovation at Case Western Reserve University and introduced its first undergraduate product management class. He's also the Co-Host of Rocketship.FM, one of the top podcasts for entrepreneurs and product people. Mike is also an author and frequent speaker at conferences and on podcasts.