Session Abstract

2021 ProductCamp ON>LINE™
Methodologies

From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)

Seven-time ProductCamp Atlanta and Austin award winner David Eckoff returns with new insights, to help you change how you think and change your results.


This session tackles one of the biggest problems we all face in product development. The mortality rate for new products and businesses is stunning. In this session, you'll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use.  

  • Learn a customer discovery process to get you moving incredibly fast. 

  • Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery (so you can avoid making them) 

  • Discover a powerful approach to reducing risk – and the most important risk to focus on first

  • Learn simple but non-obvious hacks you'll love.  

You'll experience a fast-moving hands-on program led by a product person who has done it himself – and is dedicated to teaching you. For product managers, product marketers and startup founders in companies of all sizes.”


"When you change how you think, you change what you do. When you change what you do, you change your results." — David Eckoff

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David Eckoff

Entrepreneur-In-Residence

TBA

David Eckoff specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500. He's been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive and more. And has guest lectured about innovation and product development at the University of North Carolina. ## "David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy." - Chris Brogan, New York Times Bestselling author ## “Great session!! Best of the conference!!” - Andrea Moe, product management and marketing

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