Efficient and Sustainable Business Development - Top of The Funnel
Participants will gain a useful model to consider when building or improving marketing processes. In particular this session, we will focus on the top of the sales funnel insuring that best practices are in place to optimize flow of opportunities to the Sales team.
After 27 years focused on accelerating B2B sales processes, Brian has some proven approaches to building sales funnels. He leads an agency that works with all sizes of companies that market and sell products and services that have a complex sales process. He believes the key to successful business development is building efficient and sustainable marketing processes that deliver as many opportunities to the sales team as they can close. His team has worked with teams that include everything from start ups to businesses with established markets. They help marketing and sales teams build new and repairing sales funnels.