Aaron Kesler is Vice President of Product at RozieAI, where he leads strategy and innovation in AI-driven event technology. Previously, he launched AI products at SnapLogic that generated more than $5M in new revenue and managed internal products at Blue Cross serving the entire company. He also runs the Become an AI Product Manager newsletter on LinkedIn, shares insights on TikTok as @the.productcoach and is publishing a book on breaking into product management called What's Your Problem? How to Break Into Product Management with Design Thinking, Roadmaps, and Customer Empathy.