a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Registration is open! Register now for conference updates.

Session Abstract

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Session #

Product Management

Building custom activation framework that uncover aha moments

In this session, learn how to structure user research and what methods to choose to build positioning and product vision based on data/insights. Get an explanation of decision drivers and how to reveal them through research. Learn a two-step methodology for research on decision-drivers: retrieval and evaluation. Understand the five dimensions of a decision-driver: how to get the context that will help you build positioning and product vision, and how to analyze results.


Konstantin Valiotti

Group Product Manager, Growth


Seasoned product, growth & people management professional with a deep expertise in both B2B and B2C in Social / EdTech / Customer Engagement / Marketing Automation / Sales tools. 5+ years of experience in product management, 4 years of experience in digital marketing. I am currently leading a team of 5 PMs driving growth for PandaDoc, working on acquisition, activation, and freemium.


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