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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Speaker Applications

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What’s Your Duct Tape to Electronics Ratio?

Abstract

Solutions for protecting, transporting and packaging electronics for prototyping, dev/test units and short-run production. We’ve all been challenged while developing a new electronic or IoT product. Boards, sensors and wires willy-nilly on the desk. Prototypes too fragile to move. Huge $$ quotes to package a couple of early-stage production units. It’s frustrating and impedes innovation, but you don’t have to be stalled at this stage of invention! Learn about methods, materials and products that almost anyone can use to innovate more effectively and transition your idea from prototype to a clean dev/test unit to small-scale production quickly and cost effectively. In this session, Phase Dock founder and manufacturing engineer Chris Lehenbauer will share his knowledge of materials, available solutions, and things you need to consider as you bridge that frustrating gap between rapid prototype and high-volume production.

About the presenter

Phase Dock founder and manufacturing engineer Chris Lehenbauer is a USAF-trained machinist, degreed computer scientist, professional woodworker, injection mold builder, and mechanical problem solver. He has helped build UAVs, flying cars and medical products—and he maintained the fastest manned production aircraft ever built –the SR-71 Blackbird.

Session category

Product Development

Werner "Chris" Lehenbauer

Founder & CTO

Phase Dock Inc.

Product Marketing - Translate and facilitate for go-to-market success

Abstract

Product marketing is the intersection of the development and the marketing team. Part translator, part facilitate - all product evangelist. Learn how teams can collaborate with Product marketing, and best practices to launch your MVP or new version to the market!

About the presenter

Seasoned marketing professional in the tech space - worked for two large Health IT companies as a Product Marketing Manager. Passionate about the marriage of tech and healthcare, sharing knowledge and helping others achieve goals.

Session category

Product Marketing

Courtney L Greenwood

Product Marketing Manager

Greenway Health

Don't just Go Agile!

Abstract

The world is changing faster than ever, and the next disruption is waiting just around the corner. Many companies are therefore starting agile transformations to deliver better value to customers faster, become more resilient and adaptive. However, many experience that the transformation does not provide the business value they had imagined and new challenges emerge that were not there before. In this session we will dive into some of the most significant whys, where to apply agile successfully and where ‘going agile’ can even make things worse than they were before.

About the presenter

20 years of experience in building and leading project and quality organizations in companies such as Lego, Fujitsu/Siemens, Maersk and Danfoss. 15 of those years have been with agile transformations from project to enterprise scale.

Session category

Product Development

Mark Adler Madsen

Partner

Aspire Innovation

Proven Methods for Accelerating Product Development

Abstract

This presentation is focused on increasing speed to market for new products through the reduction of waste in the NPD process, improving the effectiveness of project teams by focusing on how work is done, and improving cross functional alignment on priorities & resource allocation practices. This overview will cover: What is Lean Product Development (A Three Layer Mental Model), Why consider Lean Product Development, Speed Improvements at the three layers of work: 1) The Pipeline Layer: (Improved project evaluation methods, Project prioritization & Improved recurring resource allocation practices, and the importance of “Work Rules” to increase value added time and speed) 2) The Practice Layer: (Use of effective Visual Management tools to improve project team effectiveness and project transparency, the value of Facilitated Events to drive project improvements) and 3) The Process Layer: (Scope Management considerations for speed improvements, and ways to identify and eliminate waste and bottlenecks in the NPD process)

About the presenter

Steve Stucky is a Product Development leader with over 30 years of experience in large manufacturing organizations. He has Lean leadership experience having led the transition to Lean Product Development / Agile methods in multiple businesses, shrinking time-to-market cycles from concept to launch, improving project team effectiveness, and increasing revenue & profits from new products. Steve has led Lean Office Transformation efforts, and has had regional & global leadership responsibilities in Program Management, Product Management, and Strategic Marketing. Steve is the current President of the MN Chapter of the Product Development & Management Association (PDMA), and leads a consulting practice focused on improving Product Development results for manufacturers using Lean methods.

Session category

Product Development

Steve Stucky

Owner

Lean Program Consulting

What You Need to Know about Product Led Growth

Abstract

PLG (Product Led Growth) is a hot topic among venture firms nowadays. PLG is the strategy that drives revenue growth at many hyper successful companies like Slack, Dropbox, Zoom and other famous names in the SaaS space. PLG is celebrated as being both pandemic and recession proof. But can all products adopt a PLG strategy? In this presentation I will explain what product led growth is all about and how it relates to the subscription economy and usage based pricing. I’ll share latest industry stats and recap the current wisdom about what makes PLG successful. Then I’ll add my own perspective about why PLG is so attractive to investors and perhaps most importantly, how to apply it for other types of businesses including your product.

About the presenter

Ed Arnold is a digital product leader and expert on customer value strategy. He was VP of CX Analytics at Forrester and a co-founder of LeveragePoint, a SaaS value pricing and sales solution. He is currently an Advisor at Ibbaka, a consulting and technology firm. Ed is a past board member of the Boston Product Management Association.

Session category

Product Strategy

Ed Arnold

Advisor

Ibbaka

How To Not Make Your Product The Homer Simpson Car

Abstract

Like Homer, we can work amazingly hard and create something that the market rejects. In this session, we will discuss: (1) The Simpsons season 2, episode 15: Oh Brother, Where Art Thou? (1991); (2) the problems with Homer's approach: interacting with the engineers, the design process, and doing a product launch, and (3) solutions to Homer's approach, f/ Nils Davis, Roger Cauvin, and Teresa Torres

About the presenter

Product leader in the financial technology space, with experience in digital transformation, ERPs, financial approvals, invoicing and payments, and CRM. Product management expertise includes customer interviews, UX design, product roadmaps, and team building. Now in his 11th year in product management, Matt was an academic librarian with a MSLS from the University of North Carolina. 6-time ProductCamp Austin and 2-time ProductCamp Silicon Valley presenter. Pragmatic Marketing certified. Published on industry blogs.

Session category

Product Management

MATT ANDERSON

Manager of Product Management

Bottomline Technologies

The Five Immutable Truths About Great Product Managers

Abstract

Regardless of industry, type of product, educational background, development methodology, or product management framework you choose to use, there are five commonalities among great product managers. In this session, we'll discuss these along with some key tools and habits that will help you build your skillset around these 5 "truths" and move from just good to great!

About the presenter

JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. She is Vice President at Sequent Learning Networks where she works with clients such as Kaiser Permanente, Otis Elevator, Verizon, Fedex, ThermoFisher, RBC, and many others. She has held various product leadership roles in the financial services, telecommunications, and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy.

Session category

Product Career Development

JJ Rorie

Vice President

Sequent Learning Networks

Mindset Matters: Setting Goals and Securing Sales

Abstract

Have you ever said any of these lines to yourself?… My sales are bad because the economy is bad. My sales are dropping because my competitors are giving their stuff away. My sales are struggling because everybody buys off the Internet now. Some of these may be true, however, quite often sluggish sales are really a result of poor MINDSET. Your poor MINDSET! And it doesn’t have to be that way. In this fun, educational presentation, “Improve Your Mindset, Increase Your Sales” we will discuss three of the big factors for a negative mindset and some action items you can start taking immediately that will help increase your sales and bottom line better than ever. Improve your mindset, Increase your sales. Three areas that most often impact our mindsets: Emotional Physical Health Finances Through humor, personal stories and some important lessons Joe has learned along the way, you will leave feeling more energized and ready to make some positive changes that will certainly increase your bottom line. When we’re done, you’re going to have new strategies that will Improve your Mindset and Increase Your Sales!

About the presenter

Joe Novara is a Speaker, business mindset and sales Coach and Author of three Amazon bestselling books. Having been a sales professional for over 30 years, Joe attributes most of the credit for his success to the business relationships he developed, many of which he still has after 30 years. Joe has a great desire to educate small business owners and sales professionals on how to elevate their business mindset, and increase sales. The relationships Joe has developed through sales and networking have always been a great source of referrals and new business. Joe currently lives in Hillsborough, NC with his wife Julie two daughters.

Session category

Product Marketing

Joe Novara

President

Nova Associates, LLC

Building Insanely Great Products: Keys to Product Success

Abstract

For a product, or a company to be successful, they must excel in six key areas. This presentation will discuss the six keys to product success including a modern product lifecycle framework, decision making, who needs to do what and the relationship between project management and product marketing. Takeaways: Understand the six keys to product success – Learn about a new product management lifecycle framework – Discover the competencies needed for product success

About the presenter

David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market and later became the Apple /// Business Unit Manager at the same level as Steve Jobs. He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon. He has trained companies such as Cisco on these topics worldwide. His mission is to help products succeed.

Session category

Product Strategy

David Fradin

President

Spice Catalyst

Innovate Your Planning Process

Abstract

Products today are released despite the process. Most teams are dealing with a chaotic process that few understand. And yet, every organization is unique—so your planning process should be too. Most organizations need a small number of living documents—fewer than 10—to guide product innovation and provide consistency in process and roles. In this session, we’ll show how to use the QuartzOpen™ canvas to define a nimble planning process that determines which activities, artifacts and roles are necessary in your business.

About the presenter

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Session category

Methodologies

Steve Johnson

CEO

Under10 Consulting

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