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2021 Sessions
All times Eastern Daylight Time (EDT)
Thursday
5:00pm
Panel: The State of Product Management 2021
Steve Johnson, Dan Olsen, Pamela Schure, and Paul Young with moderator Hector Del Castillo
Friday
10:35am
Ten Tips to Leverage Data Better and Make Better Products
Dave Mathias
Beyond the Data
Friday
10:35am
Empathy Mapping: Getting Started with the Next Tool You'll Love
Christina Jessica Inge
thoughtlight
Friday
11:15am
Good PMs confidently manage products. Great PMs manage people’s confidence.
Alyssa Dver
American Confidence Institute
Friday
11:15am
How to Set a Customer-Centric Vision and Strategy to Realize It
Rajesh Nerlikar
Prodify
Friday
11:15am
Advancing your Career: Coaching/Mentorship Matters to both Mentors and Mentees
Mark Stephan
ProductHired
Friday
11:55am
How Exceptional Product Managers discover unmet customer needs
Gopal Shenoy
Takeoff Technologies
Friday
11:55am
A/B Testing to Determine Product Priority
Ashish Tripathi and John Suh
The Home Depot
Friday
11:55am
Six-Word Leadership Stories: Curating and Crafting Your Elevator Speeches
Jean Storlie
Storlietelling LLC
Friday
12:00pm
Exhibit: UT Austin Master’s in Tech Commercialization Program (MSTC)
Dave Swanson & Kim Jones
UT Austin
Friday
12:35pm
Storytelling Data for Influence - communicating your ‘why’ for team agreement
Rachel Hinson
Hinson Strategic Consulting Group
Friday
1:15pm
Affinity Mapping Your Way to Better Team and Stakeholder Alignment
Cindy Brummer
Standard Beagle
Friday
1:15pm
Interview like a Pro for Market Discovery, Win-Loss, and More
Charles Topping
Market-Driven Business
Friday
1:15pm
The Strategic Role of Product Marketing
Steve Robins
Solution Marketing Strategies
Friday
1:55pm
How to Get What You Want in Difficult Conversations
Jeff Lefton
Psychological Associates
Friday
1:55pm
The Future Is Hybrid: How To Do Hybrid Teams Right
Beth Matteotti
Distance Teaming, Inc.
Friday
1:55pm
We can't be everything to everyone - how to build a playbook for your target market
Sarah Davis
Traction IQ
Friday
2:35pm
Seven Winning Revenue Models and Choosing the Right One
Ameeta Soni
Altek Consulting
Friday
2:35pm
The Dangerous Animals of Product Management: The art of managing stakeholders & staying true to your product strategy
Dean Peters
Seven Lakes Technologies
Friday
2:35pm
Radically rethinking OKRs: How OKRs may be harming your organization and what to do instead
Radhika Dutt
Radical Product Thinking
Saturday
10:00am
Connect, Network and Find Mentorship in the Remote Working Environment
Aaron Kesler
Blue Cross NC
Saturday
10:00am
From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)
David Eckoff
TBA
Saturday
10:40am
Developing a Career Roadmap: Stats, Paths and Plans
Jon Gatrell
Market Driven Business
Saturday
10:40am
Aligning Requirements - Marrying concepts from Kano, MoSCoW, and Modularity
Brian Cohn
Aspire Innovation
Saturday
11:20am
Feature prioritization: Why I stopped sending surveys and started talking to customers
Amanda Nance
Ultimate Kronos Group (UKG)
Saturday
11:20am
People Don’t Care About Your Funnel; Uncovering the Real Buying Journey
Ryan Paul Gibson
content lift
Saturday
11:20am
Getting Hired: Nailing the Product Case Study for any PM Interview
Nick Ivanecky
Dun & Bradstreet
Saturday
12:05pm
Panel: Product Management Trends & Predictions 2021
Steve Johnson, Rich Mironov, JJ Rorie, David Nash, with moderator Hector Del Castillo
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