Speaker Lineup (2020 Virtual Unconference) 

Time to put the BS in product – behavioral science that is

How will this topic help us?

Our customers and colleagues are not rational so behavioral science is something we as product people cannot ignore. In this session we will go through a number of behavioral science concepts that are vital for product people to know, understand, and be able to use for good. We will go through a couple examples of products that have utilized behavioral science for good and evil.

What is at stake if we don't know what you're going to present?

Our customers and colleagues are not rational so behavioral science is something we as product people cannot ignore.

What are the key things we should know about your topic?

In this session we will go through a number of behavioral science concepts that are vital for product people to know, understand, and be able to use for good.

If we attend your presentation, what will we be able to do better?

After this session you will better be able to leverage behavioral science to connect with and influence others.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Attend my session ;)

About the presenter.

Dave has been advising clients on strategy and data for 14+ years, helping them elevate their products and services with data and analytics. His passion is bringing together people, process, technology, and data to make the world a better place.

Dave is founder of Beyond the Data and prior to that has worked in product and innovation areas for companies like U.S. Bank, Aon, and Solera. He is co-host of the Data Able podcast and also speaks at conferences and conducts workshops around the world. Dave serves on the Board of Directors for MinneAnalytics and chairs ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North.

Why You Shouldn’t Listen to Your Customers: The Evolution of the Behavioral Product Manager

How will this topic help us?

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer's word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than just relying on instinct.

Kristen can speak to the gap between what customers say and what they actually do, and how understanding this gap will lead to building better products. The key differentiator between traditional product managers and behavioral product managers? Behavioral design. She'll explain why it's a crucial part of the product development process and and answer questions on how to employ it when developing a new product or iterating on an existing one.

What is at stake if we don't know what you're going to present?

If we don't incorporate behavioral design into our product processes, we'll fail to build products that actually accomplish the desired behavior changes that we're designing for.

What are the key things we should know about your topic?

Behavioral design helps to bridge the gap between what people say they're going to do and what they'll actually do.

If we attend your presentation, what will we be able to do better?

Design more effective products, faster. Trigger real behavior change for good.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Get specific when it comes to the behavior you're trying to trigger in your users, and make sure your entire team is on the same page. That way, you can more effectively identify barriers keeping them from doing that behavior.

About the presenter.

Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded
Common Cents Lab, a Duke University initiative dedicated to improving the financial wellbeing for low to middle Americans. She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and hosts ones of the top behavioral change
conferences globally, StartupOnomics. Before designing, testing and scaling products that use behavioral economics, Kristen was
a Sr. Product Manager at Intuit and camera startup, Lytro.

JJ Rorie

Vice President

Sequent Learning Networks

The Forgotten Products: Product Management for Non-Software Products

How will this topic help us?

Much of product management is the same regardless of the type of product we are building. Understanding customers, collaborating with stakeholders, making good business decisions are important whether we are building a software tool or an industrial gearbox. But there are distinctions between building physical products and software-only, digital-first products. Product managers for physical items must often understand supply chain, manufacturing, capacity planning, and other functions that aren’t relevant for software product managers. Markets and customers may move at different paces. Decades may go by between product changes! These types of products are often forgotten in the product management world. This discussion will focus on how to be a great product manager of physical products.

What is at stake if we don't know what you're going to present?

Product managers for physical products often only see information about software product management. This session will give these PMs an opportunity to network and talk about their situations.

What are the key things we should know about your topic?

How to navigate the physical product world.

If we attend your presentation, what will we be able to do better?

How to navigate the physical product world.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Understand the key stakeholders involved in the creation and management of physical products.

About the presenter.

JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. She is currently Vice President at Sequent Learning Networks. JJ has spent 15+ years in various leadership roles in the financial services, telecommunications and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy.

Nishant Mohan

Chief Technology and Product Officer

PhotoniCare, Inc.

Successfully Leading Technical and Creative Teams: Power and Practice of OKRs

How will this topic help us?

“OKRs have helped lead us to 10x growth, many times over”- Larry Page, Google Co-Founder.
This session will teach product leaders how to make most efficient use of their most important resource – the people! Excellent product outcomes are solely dependent on collaboration and alignment between engineers, designers, marketers and executives. We all know getting these highly talented individuals to act in unison is a behemoth of task. Objectives and Key Results (OKRs) were developed at Intel with a goal of aligning a highly technical team behind organizational goals. They became famous in the tech industry by adoption by Google, Linkedin, Microsoft and many others. This session will talk about whats, whys, and hows of OKRs. Understanding its key ingredients, why those methods actually work and most importantly practical implementation for your teams and organizations.

What is at stake if we don't know what you're going to present?

The primary driver for success of all products is alignment between highly talented technical and creative individuals. An unstructured approach would likely result in sub-optimal products significantly behind target deadlines. A properly implemented OKR strategy prevents such common pitfalls.
In addition, teams that don’t follow a goal-oriented methodology are likely to cause friction resulting in poor work satisfaction.
Even if you have heard or practiced OKRs, the discussion in this presentation would teach the very fundamentals that make them work and how to get best out of them.

What are the key things we should know about your topic?

The presentation will focus on the following;
1. Short history on managing highly-skilled workforce, particularly growth of OKR schemes
2. Understanding on why OKRs work and how can one structure them for their needs
3. Understanding key elements in practice such alignment of team, stretch goals and focus.
4. Implementation strategies in real life using modern Cloud platforms

If we attend your presentation, what will we be able to do better?

After the presentation we hope audience would greatly benefit in following ways:
1. Become better and more appreciated leaders of your product teams
2. Achieve and exceed product goals
3. Lead and participate in teams with less friction and overall greater work satisfaction.
4. Extend these goal-orientation principles to daily life

What is one REALLY EASY thing we can do immediately to get results and build momentum?

One key thing to do is defining your North Star. The fundamental goal that you maybe trying to achieve. It could be revenue, download of the app, workforce retention etc, and focus on it diligently.

About the presenter.

Dr. Nishant Mohan is Chief Technology and Product Officer at PhotoniCare Inc. He leads development of the medical device for diagnosis of middle ear infection in children. Dr. Mohan has led development of home-based diagnostic imaging for ophthalmology. Dr. Mohan served as Vice President and Director of Product Management at Wasatch Photonics. He launched multiple products including artificial intelligence based platforms for optical coherence tomography. He is recipient of early career achievement award from SPIE, the largest optics professional society in the world. He holds a PhD in Biomedical Engineering and Bachelors in Electronics and Communication Engineering.

Jeff Lash

VP, Product Management Research

Forrester

Best Practices for Product Roadmaps

How will this topic help us?

This session will help product managers better structure their roadmaps to ensure that audiences understand them and the roadmaps achieve their desired objectives.

What is at stake if we don't know what you're going to present?

Roadmaps are key deliverables for product managers. They are used to lay out the future plans for a product and to communicate that plan to internal and external audiences. Unfortunately, many product managers struggle with roadmaps because they don’t understand the various ways roadmaps can be used. Without an effective roadmap, a great product strategy will not be supported internally by other functions or understood by external parties. No matter how great a product plan is, it will not succeed if it isn’t properly articulated, documented and communicated.

What are the key things we should know about your topic?

In this session, we’ll provide best practices for product managers for product managers to follow for creating and communicating product roadmaps.

If we attend your presentation, what will we be able to do better?

After this session, you will be able to evaluate your roadmap and identify ways to improve how it's documented, communicated and presented to get better feedback from key external audiences, improve stakeholder buy-in, and look good in front of senior leadership.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Once simple takeaway is to think about the audience for your roadmap, and there is likely not one single universal "view" of the roadmap that will be appropriate for all audiences and purposes.

About the presenter.

Jeff Lash is VP and Group Director, Product Management Research at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.

Jeffrey Phillips

Senior Consultant

Self

Emerging Opportunities and Threats in 2025

How will this topic help us?

Everyone talks about the "new" normal, as if we'll return to a pre-COVID normal. The better question to ask is: what does 2025 look like? What are the key drivers or trends that will create a new reality? How will volatility and uncertainty impact the economy and our society? If we start to consider the dynamic nature of our economy, the shifts brought about by COVID, the underlying economic, societal and technology trends, we and our companies and products can be better positioned to win in the near future.

What is at stake if we don't know what you're going to present?

What's at stake? Your ability to create meaningful, viable products that consumers want and need. If you can't understand the economy and the context of business and society, and the likely changes that are unfolding, you can't create products for the segments and needs that will emerge.

What are the key things we should know about your topic?

What is scenario planning and what can it tell you - and - why should you do scenario planning given that there are multiple possible outcomes.

If we attend your presentation, what will we be able to do better?

Which trends and shifts matter most, what a brief glimpse of 2025 looks like, how to do some scenario planning and understand the implications

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Learn to separate fads, which are here today and gone tomorrow, from definitive trends which will change how we live and work in the future.

About the presenter.

Jeffrey has done almost everything that can be done with products, from leading new product innovation programs for Fortune 500 companies, leading the Product Development Management Association chapter in North Carolina, to doing product development and product management work in software as well as tangible products. He has also led product marketing and led product sales teams.

Debt, Decisions, and Other Dilemmas

How will this topic help us?

Our world, as product managers, is filled with making decisions. And, making decisions means making trade-offs. Trade-offs so often means taking on tech debt, design debt and other types of debt. This can be a dilemma for companies, especially if it stacks up too much. This presentation explores how to address the uncomfortable topic of working debt, and how to use it to your advantage when making trade-offs.

What is at stake if we don't know what you're going to present?

We all have tech and other forms of debt, and yet we don't talk about it in real, actionable terms. Product teams end up making decisions that incur more debt, and ignore the debt they do have, and are end up having to make trade-offs. This presentation is all about understanding those trade-offs, understanding where debt comes from, and how to make decisions that lead you to better product outcomes.

What are the key things we should know about your topic?

I'll talk about the types of debt that product managers encounter... not just tech debt, but other insidious types too, like design debt, process debt, culture debt, and more.

If we attend your presentation, what will we be able to do better?

Everyone who attends this presentation will walk away with a better knowledge of how to talk about and manage debt in their business, with practical takeaways and tips that they can begin using immediately.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Use debt to your advantage to make smarter trade-offs and product decisions.

About the presenter.

Janna Bastow is co-founder of ProdPad, product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”

Getting Started with Jobs to be Done

How will this topic help us?

I'll share actionable advice on how to get past the "fear of the unknown" stage, and actually get started practicing Jobs to be Done.

What is at stake if we don't know what you're going to present?

You may never even try to apply JTBD principles, which could cause certain innovations to be kept at bay.

What are the key things we should know about your topic?

Jobs to be Done is often seen as something that's confusing and opaque, yet it doesn't have to be difficult to understand the basic concepts and put them into practice right away.

If we attend your presentation, what will we be able to do better?

Uncover areas of innovation and understand why and how our products are actually purchased and used by customers.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Create one new product, feature, or delighter.

About the presenter.

Mike Belsito is the Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, one of the top rated software product management conferences in the world -- with annual conferences taking place each Spring (Europe) and Fall (United States). For his work at Product Collective, Mike was twice named as one of the Top 40 Product Management Influencers by Product Management Year in Review.

Mike is an Adjunct Professor of Design and Innovation at Case Western Reserve University and introduced its first undergraduate product management class. He's also the Co-Host of Rocketship.FM, one of the top podcasts for entrepreneurs and product people. Mike is also an author and frequent speaker at conferences and on podcasts.

Nic Meliones and Kwaku Farkye

Co-Founder

Rev

Ideation Bootcamps: Accelerating innovation through structured ideation

How will this topic help us?

Innovation at its core is introducing new products and services to your customers, and it all starts with an idea.

But ideas are a dime a dozen, and only a few ideas are truly meaningful enough to bring desired results.

We’ve faced this issue first hand from our experiences building products and companies over the years.

So, we asked ourselves: what would it take for any product manager to continuously innovate on their product, without wasting time on ideas doomed to fail?

In this session, we share our Ideation Bootcamp framework that anyone can use to generate meaningful ideas that are primed for growth and success.

We provide a repeatable framework to identify opportunities, validate the need to solve a problem, and engage your team to generate meaningful solutions.

What is at stake if we don't know what you're going to present?

The biggest risk you face as a product manager is investing time building something the world does not need.

Time is your greatest currency, and there is not enough time to pursue every product opportunity. By focusing on rapidly generating proof that the world needs your innovation, you can increase your time invested in products built for the road ahead.

Our Ideation Bootcamp session will teach you how.

What are the key things we should know about your topic?

Falling in love with an unproven idea is risky: you may invest a lot of time and money on something the world does not need. Instead, fall in love with the market and the problem you are solving in that market.

If we attend your presentation, what will we be able to do better?

Participants will learn about a simple ideation framework to discover opportunities and generate meaningful ideas for their product and company. The framework focuses on:
- Trends Analysis: understanding how the world is changing and what that means for the future.
- Problem Identification: learning which big problems are now solvable, especially due to a new technology or a shifting trend for the world.
- Category Depth: going deep into your market in order to know how to capitalize on the opportunity.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Start focusing on trends and problems, instead of the ideas. Focusing on trends and problems leads to discovery of meaningful ideas and opportunities.

About the presenter.

We founded one of the first venture-backed bitcoin startups – BitWall – and were acquired in 2018. Together we’ve won 10+ innovation and technology awards.

Nic co-founded and was CEO of BitWall for nearly 5 years until its acquisition in 2018. Nic advises and mentors early stage startups in blockchain, healthcare, workplace collaboration, and health and wellbeing. He is also a CEO Mentor for startups in the Alchemist, the top ranked B2B startup accelerator.

Kwaku has been a co-founder and first hired engineer for several companies. His expertise is in business and product strategy, having designed and developed successful B2C and B2B products and services in health and fitness, blockchain, community networking, and enterprise technology.

MaryLauran Hall

Senior Product Manager

Adzerk

How to run remote discovery sprints that don't suck

How will this topic help us?

With COVID-19, we're doing everything remote. But that doesn't mean that customer discovery should take a hit. Learn how remote-first teams run great product discovery sprints, using methods from the Jake Knapp and GV's Sprint book adapted to an online-first world.

What is at stake if we don't know what you're going to present?

If you don't know how to run a remote product discovery sprint, your product discovery work will stay on hold until everybody can be in the same conference room again. And who knows when THAT will be??

What are the key things we should know about your topic?

The templates and tools you need to set up a remote team for success.

If we attend your presentation, what will we be able to do better?

You'll be able to conduct real-time customer discovery, so that you can keep learning and iterating even while everybody works from home.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Keep a list of customer interviews along with notes, takeaways, the prototype you tested, and recording links in a file that any team member can access.

About the presenter.

MaryLauran leads product for the UI and management API at Adzerk, an ad server that enables dev teams at publishers to build a custom ad server in just weeks. She is a product leader based in Washington, DC and has expertise in IoT energy monitoring in addition to ad server management.

Ajit Ghuman

Director of Product Marketing

Narvar

Develop End-to-End Pricing For Your Product in 30 Days

How will this topic help us?

It will help product teams clearly think through how to package and price their products for maximum impact in the market.

What is at stake if we don't know what you're going to present?

PMs who don't understand packaging and pricing often don't communicate or draw out valuable features. This leads to their products not achieving the right revenue objectives and even potential failure.

What are the key things we should know about your topic?

- Art of the possible. Why Packaging and Pricing Matters
- How the big guys in Silicon Valley do it
- Segmentation
- Unit Price Analysis
- SaaS volume discounting curves
- Enterprise discounting approaches
- Packages that win
- and more.

If we attend your presentation, what will we be able to do better?

You will understand how to maximize the potential of your products. You won't undersell and you will understand how the whole product is packaged.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

Tier your product into packages that align to your customer segments.

About the presenter.

Ajit Ghuman is a Software Product Marketing Leader in Silicon Valley. He has positioned SaaS technologies for companies such as Medallia, Narvar, Helpshift and Feedzai. He has led the development to commercialization of enterprise products in the areas of SaaS, AI, Customer Experience and Customer Service.
Profile Links: https://www.linkedin.com/in/ajitpalghuman/ , https://profiles.forbes.com/members/comm/profile/Ajit-Ghuman-Head-Product-Marketing-Narvar/88e0c4a5-6db5-47f7-a84c-378f45c057ff

Using Digital Voice Of Customer Tools to Improve Websites

How will this topic help us?

Provide a roadmap on how to implement a digital feedback tool and use that feedback to improve digital tools

What is at stake if we don't know what you're going to present?

Without having actual customer feedback, improvements to your digital solutions are only guesses.

What are the key things we should know about your topic?

Understand what you want to accomplish; Working with varying stakeholders; Crafting feedback questions

If we attend your presentation, what will we be able to do better?

Learn how to craft a digital VOC improvement program.

What is one REALLY EASY thing we can do immediately to get results and build momentum?

It's all about starting with the end in mind and getting the right people aligned

About the presenter.

Responsible for managing the implementation of BASF's Agriculture marketing stack and helping facilitate improvements to the various platforms.

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